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Round 4 of the NIHR New Media Competition was won by Dr Sam Creavin, for a hand drawn animated video based on his SPCR funded study: TIMeLi: Towards Improving the diagnosis of Dementia in general practice.

The competition is open to researchers, patients and members of the public who are involved in NIHR Research and the TimeLi Dementia Diagnosis video was awarded first prize in Category 1: Raising Awareness of your research.  

The videos in the NIHR New Media Competition are judged by public audiences as part of Cafe Scientifique evenings. The audience are asked to rate the films on the basis of:

  • the clarity of the message to convey the research (the importance, approach, impact of the research)
  • engagement and entertainment value.

About the research

It is so important for researchers to share their work clearly with the widest possible audience and I thought the competition was a good chance to think creatively about how best to do that. I used free software to make the video and I’m really pleased that other people like it, because it was rather scary putting it on Youtube."


- Dr Sam Creavin

Diagnosing dementia is something that GPs can find difficult but are increasingly asked to do. The study, which runs until August 2015, aims to find out whether GPs can diagnose dementia in some people without referring them to a specialist. Sam argues that "if we can find a combination of tests that a GP could do that are as good as a specialist, then it could lead to a two-pronged approach to dementia diagnosis. Some people would have GP led diagnosis and management and others, such as those with unusual symptoms, would see a specialist.We hope that by understanding what questions are most useful in making a diagnosis of dementia, we can make the process easier and quicker for people." 

Sam Creavin is NIHR Academic Clinical Fellow at the Centre for Academic Primary Care, University of Bristol.

The full list of winners can be found on the NIIHR website.